December 19, 2009 at 11:11 pm · Filed under Online Marketing
It is very logical to run a project when you talk everything in numbers and when every little spent is done with a very targeted approach. Thats the beauty of taking your business online and most importantly, evolving the models to scale the processes. But it makes sense doing the things only if you follow very logical processes involved for the same ensuring you that none of the work is any waste of effort or resource.
The preliminary work that needs to be done is as below :
- Defining your target market. Target market is business dependent and you need to have a very good idea in mind for what users are most expected to buy or use your service or product. In target market, one needs to mainly define the target age and income groups. Read the rest of this entry »
December 16, 2009 at 9:10 am · Filed under Search Engine Optimization, Techie
Lately I have observed that average page download time affects a lot for Google Crawling. Was doing lot of optimizations for a website and in the process of doing that again. Seeing lot change in Search Engine results too.
The above picture shows the website’s Time spent downloading a page (in milliseconds) which is taken down to 1.23 seconds average from initial 16 seconds. Read the rest of this entry »
July 25, 2009 at 12:54 am · Filed under Search Engine Optimization
Scraping makes a whole lot of sense while dealing with content recycling problem. By content recycling, I mean here republishing content which is no longer available / searchable on Google which has been removed from Google index. The procedure is to pick up websites from directories as archives.org , checking it on Google index and if it does not exist, publishing it somewhere and submitting to Google’s index (by lot of ways we know). Content scraping is otherwise, dealt as duplicate content penalty from Google if the index check is not done and content already exists on Google.
The problem given is to algorithmically write content for Search Engine Optimization of a travel portal (name confidential). Read the rest of this entry »
