Tapping the online potential – Marketing 2.0

December 19, 2009 at 11:11 pm · Filed under Online Marketing

It is very logical to run a project when you talk everything in numbers and when every little spent is done with a very targeted approach. Thats the beauty of taking your business online and most importantly, evolving the models to scale the processes. But it makes sense doing the things only if you follow very logical processes involved for the same ensuring you that none of the work is any waste of effort or resource.

The preliminary work that needs to be done is as below :

1. Defining your target market. Target market is business dependent and you need to have a very good idea in mind for what users are  most expected to buy or use your service or product. In target market, one needs to mainly define the target age and income groups. Read the rest of this entry »

Comments

Semantics – an overview

June 4, 2009 at 2:40 pm · Filed under Semantics, What Is?

A lot of intelligence has been added to application development till now in web world but data intelligence has still been a very challenging task.  Data is very important and the well known data-as-king phrase supports the fact.  A major challenge is to keep the useful data in a meaningful form. By useful data, I mean here that GIGO (Garbage In, Garbage Out) strategy should be implemented.

Semantics Web is the field of cloud science to solve the data intelligence problem. Semantics can be better explained as “an intelligent information flow machine”.

Data as a blob is no longer acceptable. Read the rest of this entry »

Comments (1)