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Parag Arora

Tapping the online potential – Marketing 2.0

It is very logical to run a project when you talk everything in numbers and when every little spent is done with a very targeted approach. Thats the beauty of taking your business online and most importantly, evolving the models to scale the processes. But it makes sense doing the things only if you follow very logical processes involved for the same ensuring you that none of the work is any waste of effort or resource.

The preliminary work that needs to be done is as below :

  1. Defining your target market. Target market is business dependent and you need to have a very good idea in mind for what users are  most expected to buy or use your service or product. In target market, one needs to mainly define the target age and income groups. Read the rest of this entry »

Rapid Application Development – CodeIgniter

Found an interesting framework for rapid application development- CodeIgniters. I actually feel good now for shifting from Symfony and am confident have saved lot of efforts and time.

Here is the comparison of the two frameworks:
1. Symfony is interesting to work with. But the difference in two versions is a big pain. If you are searching for symfony tutorials and find any solution, then just make it sure for what version the tutorial is. Read the rest of this entry »

PHP Interview questions asked for FloEco hiring

Technorati Profile
Listed are few interview questions I asked during FloEco Technical Round. Quite interesting to discuss with people and to get best of their PHP knowledge and experience. Read the rest of this entry »