Lately I have observed that average page download time affects a lot for Google Crawling. Was doing lot of optimizations for a website and in the process of doing that again. Seeing lot change in Search Engine results too.

The above picture shows the website’s Time spent downloading a page (in milliseconds) which is taken down to 1.23 seconds average from initial 16 seconds.

Following were the optimizations which were done to achieve that:

1. Compressed CSS and JavaScript files to one file
2. Created widgets publishing strategy according to the website traffic.
3. Optimized in page javascript to a lot.
4. Hosted all the images to images.sitename.com in an NGinx server which is known for serving static content faster.
5. Did <a name> mapping to serve files at different places and made the whole architecture independent of each other using various integration API’s
6. On process of doing more

The purpose of the blog is, apart from all other scalabilities, these things are most essential to do and to figure out lot more other things so that page load time comes down.  If you have any site, feel free to ping me and ask for optimization strategies. And if you are targeting lot of Google optimizations, doing page load optimizations is THE first step before onsite content optimization even, the reason being you need to ensure that pages crawled frequency should be high if you are spending on content.