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Parag Arora

Archive for December, 2009

Tapping the online potential – Marketing 2.0

It is very logical to run a project when you talk everything in numbers and when every little spent is done with a very targeted approach. Thats the beauty of taking your business online and most importantly, evolving the models to scale the processes. But it makes sense doing the things only if you follow very logical processes involved for the same ensuring you that none of the work is any waste of effort or resource.

The preliminary work that needs to be done is as below :

  1. Defining your target market. Target market is business dependent and you need to have a very good idea in mind for what users are  most expected to buy or use your service or product. In target market, one needs to mainly define the target age and income groups. Read the rest of this entry »

Page Load Optimizations – the first step before any launch on web

Lately I have observed that average page download time affects a lot for Google Crawling. Was doing lot of optimizations for a website and in the process of doing that again. Seeing lot change in Search Engine results too.

chart

The above picture shows the website’s Time spent downloading a page (in milliseconds) which is taken down to 1.23 seconds average from initial 16 seconds. Read the rest of this entry »